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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q80-Q85):

NEW QUESTION # 80
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A. Change Character Encoding to UTF-8
B. Change Format to xml
C. Change Column Delimiter to
D. Select Unicode Output

Answer: A,D

Explanation:
To address the issue of accented characters appearing jumbled in a Tracking Extract, the correct settings to adjust are related to character encoding and output format.
Change Character Encoding to UTF-8: This setting ensures that the extracted file supports Unicode, which includes accented characters and other non-standard characters used globally. UTF-8 encoding is capable of representing any character in the applicable data set, making it ideal for global applications.
Select Unicode Output: This option should be enabled to ensure the file output correctly formats Unicode characters, preventing them from being displayed incorrectly.
Reference: https://help.salesforce.com/

NEW QUESTION # 81
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A. Data Filters
B. Journey
C. SQL Queries
D. Measures

Answer: C

Explanation:
To target subscribers based on complex criteria, such as recent engagement and geographic proximity:
Use SQL Queries in Automation Studio to create a highly specific audience segment. SQL queries allow for the combination of multiple data points and criteria into a single query, providing the flexibility needed for complex segmentation.
Write a SQL query that joins email interaction data with subscriber location data, filtering for those who engaged within the last 30 days and are within 10 miles of an NTO store.
Reference: Salesforce Marketing Cloud SQL Query Activity in Automation Studio

NEW QUESTION # 82
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A. Normalize data and fields to prevent redundancy.
B. Identify and assign appropriate keys to tie records together.
C. Ensure all available data is included.
D. Remove nonessential data for marketing purposes.
E. Ensure every data source has a sendable field.

Answer: A,B,D

Explanation:
As the Marketing Cloud admin plans to expand the data model to include SMS and Push channels, it's important to prepare the data model for high data quality:
A). Remove nonessential data for marketing purposes: This helps streamline data management and ensures the data model is not cluttered with irrelevant information, making it easier to manage and use.
B). Identify and assign appropriate keys to tie records together: Proper key management ensures that different data sources can be linked effectively, facilitating a unified view across different marketing channels.
C). Normalize data and fields to prevent redundancy: Normalization reduces data redundancy and inconsistency, which is essential for maintaining data integrity and efficiency in a multi-channel environment.
Reference: Salesforce Help - Data Management Best Practices

NEW QUESTION # 83
Which three options determine when a contact could enter a journey?
Choose 3 answers.

A. No re-entry
B. Re-entry at any time
C. Re-entry by attribute
D. Re-entry by date
E. Re-entry only after exiting

Answer: A,B,E

Explanation:
The options that determine when a contact can enter a journey in Marketing Cloud's Journey Builder include:
A). Re-entry at any time: Contacts can re-enter the journey immediately after their previous participation ends.
D). No re-entry: Contacts are not allowed to re-enter the journey once they have entered it, regardless of whether they have completed it or not.
E). Re-entry only after exiting: Contacts can only re-enter the journey after they have fully exited, ensuring they complete all activities before re-entering.
Reference: Salesforce Help - Journey Settings

NEW QUESTION # 84
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A. Export Email Allowlist
B. Audit Trail
C. Identity Verification
D. IP Allowlist

Answer: A

Explanation:
The Export Email Allowlist feature allows the admin to specify a list of email addresses that are authorized to receive data exports from Marketing Cloud. This feature can help protect against misuse of customer data by preventing unauthorized users from exporting data without approval. The other features do not directly address the requirement of restricting data exports.

NEW QUESTION # 85
......

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