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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic
Details

Topic 1

Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

Topic 2

Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Topic 3

Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Topic 4

Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Topic 5

Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q104-Q109):

NEW QUESTION # 104
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Associate visitor activity to a prospect on form submission.
B. Track the prospect's click path through the website's content.
C. Capture complete demographic information about an anonymous visitor.
D. Trigger page actions to occur when a prospect visits a certain URL.

Answer: B,D

NEW QUESTION # 105
Can Email Preference Center demand for logging in

A. True
B. False

Answer: B

NEW QUESTION # 106
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Form completion action and user queue
B. Automation rule and user queue
C. Automation rule and user group
D. Form completion action and user group

Answer: C

NEW QUESTION # 107
What is available to choose within Repeat Rule

A. Certain Prospects
B. Repetition Order
C. Limit rule matches
D. Days before eligible to repeat rule

Answer: C,D

NEW QUESTION # 108
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
B. For all prospects who have already matched, no new actions will be applied.
C. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
D. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

Answer: B

NEW QUESTION # 109
......

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